Becoming Ecoliterate, Fully Human.

Ecoliteracy concerns understanding the principles of organisation of ecosystems and their potential application to understanding how to build a sustainable human society. In the coming decades, the survival of humanity will depend on our ecological literacy, our ability to understand the basic principles of ecology and to live accordingly.

The urgent importance of ecological literacy in today’s world, where young people are faced with escalating environmental challenges, including climate change, depletion of resources, and environmentally linked illnesses. This generation will require leaders and citizens who can think ecologically, understand the interconnectedness of human and natural systems, and have the will, ability, and courage to act differently.

Our nature blindness is lethal and destructive to the living world. Each generation is normalising the rapid decline of our environment, and the devastating extinction rate.

A phenomenon called plant blindness means we tend to underappreciate the flora around us. That can have disastrous consequences not only for the environment, but human health. Most modern humans can’t name more than a few wild plants. This is true of most people in most cities in the world. Urban dwellers have been separated from nature; there’s disconnect between us and the environment, and we’re blind to the natural world around us.

Many of our biggest challenges of the 21st century are plant based: global warming, food security and the need for nature-based solutions that might help in the fight against climate change. Without a basic knowledge of plant structure, function and diversity, there’s little hope of addressing these problems. More than 28,000 plant species are used medicinally, including plant-derived anti-cancer drugs and blood thinners.

With an understanding of ecological literacy, perceptions naturally shift. The need to protect the ecosystems is not simply a belief held by environmentalists; it is a biological imperative for survival over the time. In the face of the increasing capacity of industrial systems to destroy habitats and the climate system, the resulting awareness of the importance of living within the ecological carrying capacity of the earth, is increasingly necessary to address the infamous value-action gap.


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Earth Facing Environmental Crisis

Overcome Ecological Ignorance

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Human’s economic activity is exceeding environmental limits and destabilising both global and local ecosystems

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Knowing Earth’s Millions

There is an age of discovery ahead of us when we could find out so much more of what lives with us on this planet. What’s been discovered so far are those things that are easy to find.

Nature’s Library Disappearing

It’s a long process to digitalise nature-based and indigenous knowledge of the natural environment. Extinction rates have accelerated to ten to a hundred times their natural level.

Disruptive Measure of Value

Alongside net zero, the notion of nature positive is emerging as a new narrative to address the planetary crisis, representing a new paradigm shift in how we view nature.


Pan-Southeastasians is an ideology that promotes the unity and cooperation of all place-based stakeholders, motivating belief of decolonising nature and conservation.

The source of our nature deficit.

How can we explain this shrinking of nature in our collective imagination and cultural conversation? References to nature declined after, but not before, the 1950s. The trend of rapid urbanization, which swallows up natural areas and cuts people off from natural surroundings, is typically used to explain the weakening human connection to nature, but the real culprit is the technological change, and in particular the burgeoning of indoor and virtual recreation options. The 1950s saw the rapid rise of television as the most popular medium of entertainment. Video games first appeared in the 1970s and have since been a popular pastime, while the Internet has been claiming more and more leisure time since the late 1990s. It stands to reason that these technologies partially substituted for nature as a source of recreation and entertainment.

To the extent that the disappearance of nature vocabulary from the cultural conversation reflects an actual distancing from nature. Works of popular culture, should reflect the extent to which nature occupies our collective consciousness. Across millions of fiction books, thousands of songs, and hundreds of thousands of movie and documentary storylines, studies revealed a clear and consistent trend; nature features significantly less in popular culture today than it did in the first half of the 20th century, with a steady decline after the 1950s. For every three nature-related words in the popular songs of the 1950s, for example, there is only slightly more than one 50 years later.

Modern digital narratives have the opportunity to send the rejuvenated message that nature is worth paying attention to and to help awaken curiosity, appreciation, and respect for nature, as some did back in the ‘60s and ‘70s. New narrative tools such as reNATUREjournal and weNATUREconfab, can help us reconnect with nature are crucial at a time like this, when nature seems to need our attention and care more than ever.

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